The Google Adwords keyword tool has further developed how we think when developing our PPC campaigns and also how we develop our SEO strategies. The Google keyword tool is designed to provide ideas of where to take your PPC campaigns. It is not designed to be the holy grail of keyword research as the terms within the Google keyword tool are typically broad terms.

Why Is this tool important? The data within the Google Adwords keyword tool is brought to you by Google which means the accuracy of the data is as current as it can be. Google wouldn’t provide its customer base with incorrect data as this would surely hinder the development of their Google adwords advertising platform